FOR IMMEDIATE RELEASE:

FOR IMMEDIATE RELEASE: These words should appear in the upper left-hand margin, just under your letterhead. You should capitalize every letter.

Contact Information: Skip a line or two after release statement and list the name, title, telephone and fax numbers of your company spokesperson (the person with the most information). It is important to give your home number since reporters often work on deadlines and may not be available until after hours.

Headline: Skip two lines after your Contact information and use a boldface type.

Dateline: This should be the city your press release is issued from and the date you are mailing your release.

Lead Paragraph: The first paragraph needs to grasp the reader's attention and should contain the relevant information to your message such as the five W's (who, what, when, where, why).

Text: The main body of your press release where your message should fully develop.

Recap: At the lower left hand corner of your last page restate your product's specifications, highlight a product release date.

How to Write a Press Release or Press Release Writing Tips

Introduction
Here is some information to assist you in writing a good press release. A well written press release can capture the attention of journalists and get you good exposure.

You are writing for journalists
Press releases aren't for customers or consumers they are for reporters, journalists who will use them as a starting point for a larger story or feature. Write your story as you would like to have it told. Press releases written as sales pieces will be completely ignored. The points you make in your press release and the order in which you make them may direct the journalist in how to develop the story.

Start with a strong "lead"
The first paragraph of the press release is known as the "lead". The lead needs to be strong, communicating your message quickly and concisely. You need to use your headline and first paragraph effectively so that they standalone and that if only those portions were to be read, there would be enough information to understand what the release is about. The rest of your press release should provide the detail. Journalists see maybe thousands of press releases a day, you have a few seconds to grab your their attention.

What is your angle?
The media are always on the look out for a good story. Your press release needs to be more than just. fact, it needs to be newsworthy. Understanding why journalists would find your story interesting is the key to success. Think about the release from the journalist's point of view, put yourself in their shoes. It is best to make your press release timely and to tie it to current events or social issues if possible. Find a good angle, a good news hook and you have the start of a good press release.

Who, what, where, when and why
A good press release needs to answer all of the "W" questions (who, what, where, when and why), providing the journalist with useful information about your organization, product, service or event. If your press release reads like an advertisement or sales pitch, dump it.

Why should anyone care?
Company launches, new websites and changes of management happen all the time and so aren't interesting. You need to concentrate on what makes your new company, web site, CEO or product unique. Ask yourself the question, "Why should anyone care?" Concentrate on the aspects of your press release that makes it different.

Add the human touch
Always use real life stories about how your organization identified a problem and solved it. How did your service or product fulfil a need or help the community. Real life examples communicate the benefits of using your product or service in a powerful way.

Keep to the point
Use enough words to tell your story, no more and no less. Don't pad your release with unnecessary adjectives or flowery language. But at the same time make each word count.

Limit the jargon
The best way to communicate your news is to speak plainly. You may need to use some jargon or industry specific lingo, but limit it to the minimum. Industry specific terms are only understood by people in the same industry where as your press release is aimed at a general readership.

Press Release

Formatting Your Press Release or "Presentation can be just as important as content."

Mixed case
Never write your press release in all UPPER CASE LETTERS. Your release will not be approved my the FPRC editors and it if did, it would be ignored by journalists.

Check your spelling
Errors in spelling and grammar will lower the credibility of your press release

No HTML
Never include HTML or other markup languages (like XHTML or XML) in your press release.

Make sure it is long enough
There is a minimum of 250 words at FPRC, if your press release is shorter than that then it probably isn't newsworthy.

Email addresses
Do not include an e-mail address in the body of the release. Your e-mail address goes only in the "Contact Email" box when you submit your press release. To stop spam, your address will not appear on the site, but rather people will be able to contact you via a special contact link displayed with your press release.

Google loves Google - Get better rank in SERPs

Quite often you may see blogspot blogs popping out in your search results.

But most of the time those blogspot sites are worthless as they rarely offer any content of value. Yet they do rank fairly well in Google SERPs.

How come?
Well, the answer is just that Google loves Google!
If your site is based on one of Google's products (Blogger or even Googlepage) you will have a SERP ranking bonus with Google.

A strategy to build!
If someone has already registered your keywords for domain name then make a blogspot site and name it by your keywords. :)
You'll have a ranking bonus (still need to provide some content though) and you won't have to spend a single cent (keeping costs low is more than praiseworthy!) as Blogger is free.

5 Steps to Increase your Google Page Rank.

Google Page rank is based on back links. Back links are Links pointing to your website from another website. The more back links you have the higher your PR will be.

1. Join forums, forums are a great way to achieve links to your website. In most forums you are allowed to have a signature and in your signature you can put a link to your website. But another important note to look on is making sure the forum is somewhat related to your website. You will still get credit if it's not, but if it's related to your website than you will be accomplishing two tasks at once.

You will be advertising for your website (bringing in targeted traffic) You will also be building your websites presence.

Your websites presence is very important to your survival. The more people see, or hear about your website the more credibility you will have and this increases your chances of having these visitors come back and possibly become leads.

2. Submit to search engine directories. Search engine directories are a good way to get a free link to your website. They also increase your chances at being listed higher on popular search engines like Google, and overture.

Most search engine directories allow you to submit to their website for free. This will allow you to increase your web presence by being listed on another search engine, and it will also be a free link.

Remember the more links you have the higher your PR will be

3. Using ezine ads (or newsletters). Creating an ezine will probably be the most beneficial step you can take to increasing your web presence. When you create an ezine you will be able to keep visitors coming back to your website for more by using signatures and giving special deals.

Ezine's will also allow you to increase your back links. By creating an ezine you can submit your information about your ezine to an ezine directory. This directory will than link to your website(thus giving you a free link).

4. Creating and publishing articles. Articles are an easy source of generating new traffic. You can include your signature in your article. This will bring in more traffic from article submission directories.

Your signature usually consists of 4 to 8 lines. Usually the first line would be the title of the website that you are trying to advertise. The last line would be the link to the website and the lines in between these would be a sales pitch to draw your viewers into your website.

5. Links from related websites. Gaining links from related websites can be one of the most frustrating tasks you can attempt.

They are very easy to find, but can be somewhat difficult to obtain links from.

To find related websites, all you have to do is go to a search engine... say Google... and type in your subject. Maybe your website is based on ford mustangs.

You go to Google and type in ford mustangs, than you look around for pages that are somewhat related to your website. After you have done this (which should be very easy) you have to contact them in some way to get your link posted on their website. This can be the most difficult task because a lot of webmasters ignore e-mail's from people requesting links because they don't see the importance of it at the time. Some other reasons could be that they are rarely online, or they delete spam mail and sometimes delete their important emails in the process.

Important note: When looking for link partners don't just link with websites that have a page rank of 4 or higher. Link with anyone and everyone you get a chance to. If you link to someone that has a page rank of zero, this will not hurt your page rank. It will only increase it because you are getting a link back to your website. Google doesn't look at your back links page ranks to determine what yours is going to be. It simply looks at how many back links you have.

So if Google one day decided to link to a website that was just created and this website has a page rank of 0 and has a domain that goes something like this: mywebsite.geocities.com it's page rank wouldn't increase even though Google's page rank is 10, it's rank would still be zero because it would only have that one back link.

Building websites to increase sales, and build web presence
Did you start your business to create a website? or to run
your business? With competitive pricing and your project
delivered on time and on budget CharlesNixon.com may be the

Top 10 Ways to increase your PageRank ™

NUMBER 1
Use lots of meta keyword tags. Use it WITH Commas. Make sure you don't repeat the same word more than 3 times in a row. Google only indexes the first 101K of the document - so don't use TOO many.
NUMBER 2
Make sure you include at least one link to Google. They need quality traffic as well. Don't be greedy and hog it all to yourself. This can do wonders for your pages. Remember - Google may be going public soon - so the more traffic you send them the better.
NUMBER 3
Use invisible text but make it close - colors like 00FF33 & 00FF66 are both browser safe, but are so close most humans can't tell the difference. Even though Google has over 50 Phds on staff - none of them probably know this - so use it - the bottom of the page is a good place - right above what you will learn in number 4. Use your mouse to highlight what is written in the box below to see what I mean. SEE IT IS INVISIBLE Table above using
NUMBER 4
Dots, Dots, and More Dots. Put them at the bottom of your document like this: ............. Then link each one to your pages - make sure you link one to Google and for good measure another to Yahoo. Don't link to other sites (other than your own) that aren't search engines. Don't even link to sites that used to be search engines - like AltaVista.
NUMBER 5
This tip is probably the most powerful one on here. Make at least three pages on your site and link them as follows: Page 1 >>>>>> Page 2 Page 2 >>>>>> Page 3 And this is the kicker Page 3 >>>>>> Page 1 Google will give points to page 2 from page 1, then to page 3 from page 2, and then - if you link it back to page 1 - it starts all over again. I can't even count how many points this will end up giving you. Just don't abuse it too much - or the big sites will complain you are taking too much PR from them.
NUMBER 6
Use H1 Tags for your entire page (except the title and other header information). You can use CSS Style sheets to make them look smaller and Google will give you bookoo points for having everything so big on the page (even though it doesn't look big to the user).
NUMBER 7
Submit early and submit often. I prefer to submit on a Sunday. That way - on Monday morning - the Googleplex will be swamped with so much to do - my submits will slip by. See the Googleplex hard at work. Would you work to ban submits if you could get FREE goat cheese (especially after doing two days without). Wouldn't you rather play "chopsticks" on a grand piano while getting a massage? Or look at pages all day of Britney Spears?
NUMBER 8
Link back too other people linking to your page using link:www.example.org. This is similar to the technique in #5, but not as powerful.
NUMBER 9
Be careful spelling. Words like "PENS" and "ANGINA" can easily be mispelled to be words of the male and female anatomy respectively. This will cause Google to mistake your site for an ADUL† Site - and get it banned. Noticed how I used a special character to look like the letter "T" in the word before site. Use clever tricks like this throughout your documents.
NUMBER 10
If all else fails - mail a 10 spot wrapped inside a number 10 envelope (make sure you wrap one layer of aluminum foil around it). Write your URL above the serial number on the front. If it won't fit, then that's THE problem - as Google hates long URLs.

Check your page ranking in Google Search

If you want to know if all your SEO efforts have been worth, you have to check your ranking in Google Search for the keywords you're competing on.

This task may become boring if you have more than one website and if you don't rank in the ten first pages of results.

There are already some commercial solutions available but they are too expensive.
So I just developed a small VBA application under Excel to make it easier.

Let's try it:

Google-Ranking-Checker.xls

The file is quite easy to use. So I won't write too much about it.
Just remember to lower the securiy level for macros in Excel if you want to try this application or you will have a security alert when opening the xls file.

I think I'm going to improve this application in the near future. So stay tuned ! ;-)

Social Bookmark and Blogger's Footer

A few weeks ago I wrote the post "Get backlinks by using Social Bookmarking".

If you're writting a blog, it would be worth to add links that automate the bookmarking in your articles' footers.

If you want to do it with Blogger, you may follow the instructions given on :

http://codes-tips-tricks...

But i would suggest to limit the choice to the best social bookmark sites, so you should use the following code instead:

bookmarkcode.txt

("Right click" your mouse button and a menu appears giving you some options. Choose "Save this Link as", then open the file with notepad or word and copy the code before pasting it in the template as indicated)

I strongly advise you to open accounts with these social bookmark sites.
And then to boorkmark your articles yourself, just to start the buzz and to get backlinks. Those links make it so easy ;-)