FOR IMMEDIATE RELEASE:

FOR IMMEDIATE RELEASE: These words should appear in the upper left-hand margin, just under your letterhead. You should capitalize every letter.

Contact Information: Skip a line or two after release statement and list the name, title, telephone and fax numbers of your company spokesperson (the person with the most information). It is important to give your home number since reporters often work on deadlines and may not be available until after hours.

Headline: Skip two lines after your Contact information and use a boldface type.

Dateline: This should be the city your press release is issued from and the date you are mailing your release.

Lead Paragraph: The first paragraph needs to grasp the reader's attention and should contain the relevant information to your message such as the five W's (who, what, when, where, why).

Text: The main body of your press release where your message should fully develop.

Recap: At the lower left hand corner of your last page restate your product's specifications, highlight a product release date.

How to Write a Press Release or Press Release Writing Tips

Introduction
Here is some information to assist you in writing a good press release. A well written press release can capture the attention of journalists and get you good exposure.

You are writing for journalists
Press releases aren't for customers or consumers they are for reporters, journalists who will use them as a starting point for a larger story or feature. Write your story as you would like to have it told. Press releases written as sales pieces will be completely ignored. The points you make in your press release and the order in which you make them may direct the journalist in how to develop the story.

Start with a strong "lead"
The first paragraph of the press release is known as the "lead". The lead needs to be strong, communicating your message quickly and concisely. You need to use your headline and first paragraph effectively so that they standalone and that if only those portions were to be read, there would be enough information to understand what the release is about. The rest of your press release should provide the detail. Journalists see maybe thousands of press releases a day, you have a few seconds to grab your their attention.

What is your angle?
The media are always on the look out for a good story. Your press release needs to be more than just. fact, it needs to be newsworthy. Understanding why journalists would find your story interesting is the key to success. Think about the release from the journalist's point of view, put yourself in their shoes. It is best to make your press release timely and to tie it to current events or social issues if possible. Find a good angle, a good news hook and you have the start of a good press release.

Who, what, where, when and why
A good press release needs to answer all of the "W" questions (who, what, where, when and why), providing the journalist with useful information about your organization, product, service or event. If your press release reads like an advertisement or sales pitch, dump it.

Why should anyone care?
Company launches, new websites and changes of management happen all the time and so aren't interesting. You need to concentrate on what makes your new company, web site, CEO or product unique. Ask yourself the question, "Why should anyone care?" Concentrate on the aspects of your press release that makes it different.

Add the human touch
Always use real life stories about how your organization identified a problem and solved it. How did your service or product fulfil a need or help the community. Real life examples communicate the benefits of using your product or service in a powerful way.

Keep to the point
Use enough words to tell your story, no more and no less. Don't pad your release with unnecessary adjectives or flowery language. But at the same time make each word count.

Limit the jargon
The best way to communicate your news is to speak plainly. You may need to use some jargon or industry specific lingo, but limit it to the minimum. Industry specific terms are only understood by people in the same industry where as your press release is aimed at a general readership.

Press Release

Formatting Your Press Release or "Presentation can be just as important as content."

Mixed case
Never write your press release in all UPPER CASE LETTERS. Your release will not be approved my the FPRC editors and it if did, it would be ignored by journalists.

Check your spelling
Errors in spelling and grammar will lower the credibility of your press release

No HTML
Never include HTML or other markup languages (like XHTML or XML) in your press release.

Make sure it is long enough
There is a minimum of 250 words at FPRC, if your press release is shorter than that then it probably isn't newsworthy.

Email addresses
Do not include an e-mail address in the body of the release. Your e-mail address goes only in the "Contact Email" box when you submit your press release. To stop spam, your address will not appear on the site, but rather people will be able to contact you via a special contact link displayed with your press release.

Google loves Google - Get better rank in SERPs

Quite often you may see blogspot blogs popping out in your search results.

But most of the time those blogspot sites are worthless as they rarely offer any content of value. Yet they do rank fairly well in Google SERPs.

How come?
Well, the answer is just that Google loves Google!
If your site is based on one of Google's products (Blogger or even Googlepage) you will have a SERP ranking bonus with Google.

A strategy to build!
If someone has already registered your keywords for domain name then make a blogspot site and name it by your keywords. :)
You'll have a ranking bonus (still need to provide some content though) and you won't have to spend a single cent (keeping costs low is more than praiseworthy!) as Blogger is free.

5 Steps to Increase your Google Page Rank.

Google Page rank is based on back links. Back links are Links pointing to your website from another website. The more back links you have the higher your PR will be.

1. Join forums, forums are a great way to achieve links to your website. In most forums you are allowed to have a signature and in your signature you can put a link to your website. But another important note to look on is making sure the forum is somewhat related to your website. You will still get credit if it's not, but if it's related to your website than you will be accomplishing two tasks at once.

You will be advertising for your website (bringing in targeted traffic) You will also be building your websites presence.

Your websites presence is very important to your survival. The more people see, or hear about your website the more credibility you will have and this increases your chances of having these visitors come back and possibly become leads.

2. Submit to search engine directories. Search engine directories are a good way to get a free link to your website. They also increase your chances at being listed higher on popular search engines like Google, and overture.

Most search engine directories allow you to submit to their website for free. This will allow you to increase your web presence by being listed on another search engine, and it will also be a free link.

Remember the more links you have the higher your PR will be

3. Using ezine ads (or newsletters). Creating an ezine will probably be the most beneficial step you can take to increasing your web presence. When you create an ezine you will be able to keep visitors coming back to your website for more by using signatures and giving special deals.

Ezine's will also allow you to increase your back links. By creating an ezine you can submit your information about your ezine to an ezine directory. This directory will than link to your website(thus giving you a free link).

4. Creating and publishing articles. Articles are an easy source of generating new traffic. You can include your signature in your article. This will bring in more traffic from article submission directories.

Your signature usually consists of 4 to 8 lines. Usually the first line would be the title of the website that you are trying to advertise. The last line would be the link to the website and the lines in between these would be a sales pitch to draw your viewers into your website.

5. Links from related websites. Gaining links from related websites can be one of the most frustrating tasks you can attempt.

They are very easy to find, but can be somewhat difficult to obtain links from.

To find related websites, all you have to do is go to a search engine... say Google... and type in your subject. Maybe your website is based on ford mustangs.

You go to Google and type in ford mustangs, than you look around for pages that are somewhat related to your website. After you have done this (which should be very easy) you have to contact them in some way to get your link posted on their website. This can be the most difficult task because a lot of webmasters ignore e-mail's from people requesting links because they don't see the importance of it at the time. Some other reasons could be that they are rarely online, or they delete spam mail and sometimes delete their important emails in the process.

Important note: When looking for link partners don't just link with websites that have a page rank of 4 or higher. Link with anyone and everyone you get a chance to. If you link to someone that has a page rank of zero, this will not hurt your page rank. It will only increase it because you are getting a link back to your website. Google doesn't look at your back links page ranks to determine what yours is going to be. It simply looks at how many back links you have.

So if Google one day decided to link to a website that was just created and this website has a page rank of 0 and has a domain that goes something like this: mywebsite.geocities.com it's page rank wouldn't increase even though Google's page rank is 10, it's rank would still be zero because it would only have that one back link.

Building websites to increase sales, and build web presence
Did you start your business to create a website? or to run
your business? With competitive pricing and your project
delivered on time and on budget CharlesNixon.com may be the

Top 10 Ways to increase your PageRank ™

NUMBER 1
Use lots of meta keyword tags. Use it WITH Commas. Make sure you don't repeat the same word more than 3 times in a row. Google only indexes the first 101K of the document - so don't use TOO many.
NUMBER 2
Make sure you include at least one link to Google. They need quality traffic as well. Don't be greedy and hog it all to yourself. This can do wonders for your pages. Remember - Google may be going public soon - so the more traffic you send them the better.
NUMBER 3
Use invisible text but make it close - colors like 00FF33 & 00FF66 are both browser safe, but are so close most humans can't tell the difference. Even though Google has over 50 Phds on staff - none of them probably know this - so use it - the bottom of the page is a good place - right above what you will learn in number 4. Use your mouse to highlight what is written in the box below to see what I mean. SEE IT IS INVISIBLE Table above using
NUMBER 4
Dots, Dots, and More Dots. Put them at the bottom of your document like this: ............. Then link each one to your pages - make sure you link one to Google and for good measure another to Yahoo. Don't link to other sites (other than your own) that aren't search engines. Don't even link to sites that used to be search engines - like AltaVista.
NUMBER 5
This tip is probably the most powerful one on here. Make at least three pages on your site and link them as follows: Page 1 >>>>>> Page 2 Page 2 >>>>>> Page 3 And this is the kicker Page 3 >>>>>> Page 1 Google will give points to page 2 from page 1, then to page 3 from page 2, and then - if you link it back to page 1 - it starts all over again. I can't even count how many points this will end up giving you. Just don't abuse it too much - or the big sites will complain you are taking too much PR from them.
NUMBER 6
Use H1 Tags for your entire page (except the title and other header information). You can use CSS Style sheets to make them look smaller and Google will give you bookoo points for having everything so big on the page (even though it doesn't look big to the user).
NUMBER 7
Submit early and submit often. I prefer to submit on a Sunday. That way - on Monday morning - the Googleplex will be swamped with so much to do - my submits will slip by. See the Googleplex hard at work. Would you work to ban submits if you could get FREE goat cheese (especially after doing two days without). Wouldn't you rather play "chopsticks" on a grand piano while getting a massage? Or look at pages all day of Britney Spears?
NUMBER 8
Link back too other people linking to your page using link:www.example.org. This is similar to the technique in #5, but not as powerful.
NUMBER 9
Be careful spelling. Words like "PENS" and "ANGINA" can easily be mispelled to be words of the male and female anatomy respectively. This will cause Google to mistake your site for an ADUL† Site - and get it banned. Noticed how I used a special character to look like the letter "T" in the word before site. Use clever tricks like this throughout your documents.
NUMBER 10
If all else fails - mail a 10 spot wrapped inside a number 10 envelope (make sure you wrap one layer of aluminum foil around it). Write your URL above the serial number on the front. If it won't fit, then that's THE problem - as Google hates long URLs.

Check your page ranking in Google Search

If you want to know if all your SEO efforts have been worth, you have to check your ranking in Google Search for the keywords you're competing on.

This task may become boring if you have more than one website and if you don't rank in the ten first pages of results.

There are already some commercial solutions available but they are too expensive.
So I just developed a small VBA application under Excel to make it easier.

Let's try it:

Google-Ranking-Checker.xls

The file is quite easy to use. So I won't write too much about it.
Just remember to lower the securiy level for macros in Excel if you want to try this application or you will have a security alert when opening the xls file.

I think I'm going to improve this application in the near future. So stay tuned ! ;-)

Social Bookmark and Blogger's Footer

A few weeks ago I wrote the post "Get backlinks by using Social Bookmarking".

If you're writting a blog, it would be worth to add links that automate the bookmarking in your articles' footers.

If you want to do it with Blogger, you may follow the instructions given on :

http://codes-tips-tricks...

But i would suggest to limit the choice to the best social bookmark sites, so you should use the following code instead:

bookmarkcode.txt

("Right click" your mouse button and a menu appears giving you some options. Choose "Save this Link as", then open the file with notepad or word and copy the code before pasting it in the template as indicated)

I strongly advise you to open accounts with these social bookmark sites.
And then to boorkmark your articles yourself, just to start the buzz and to get backlinks. Those links make it so easy ;-)

5 Easy Tips to increase your Google PR

- When you name a page, give it a name related to its content:

for example, i have a page mostly talking about PR and Adsense,
so it would be appropriate to call the page PR-adsense.html

- The former comment also applies to the title (meta script) !
And especially if you're using Blogger, because the title is used
to create the page's name.

- Try to keep your pages' adresses the shorter you can. For example 'http://Ivegotthispage.com/increase/page-rank/google/alpha/beta/delta/gamma/PR-adsense.html' is much too long ! 'http://Ivegotthispage.com/increase-google-PR/PR-adsense.html' would be much better.

- Whenever you can, you should use ".HTML" or ".HTM" pages.
Those pages are static and are more valuable in Google bots' eyes.
It's easier for a HTM/HTML page to score well in the rankings
than for a PHP page (which is dynamic).

- Avoid useless code in your page: the slimmer your code, the better it is! So, get rid of javascript that are not absolutely necessary.

Trackers can increase your PR

Getting backlinks (links to your site from others) is necessary to increase your Page Rank in the long term.

Google bots are quite busy. So it is useful to have a page listing all your backlinks to tell them what pages they should analyse. That's why I recommend to dedicate one page of your site to list the pages linking to your page - I say page and not website in purpose-.

But if you're using spamming on blogs, forums and other websites to get backlinks, it would be better to keep track of those backlinks elsewhere than on your website.
Because if your website is linking to too many sites that are not related you may suffer from a downgrade backlash from Google.

So the best tool to keep track of those backlinks (the referrers) to my viewpoint is

Have a look to the tracker created for this blog: My Tracker

All my referrers are listed. When Google bots analyse this page they collect the links. And when they crawl (analyse) them later, they will find links to my blog. For a website it would be better to have a tracker for every page, but for a blog it's easier with only one.

NB: not many backlinks on my tracker because I'm not actively promoting my blog, this blog is indeed a kind of non-lucrative initiative. ;-p

Extreme Tracking has some credit with Google bots, because it's an old domain (the older your domain the better). So the tracker you set up may get a good PR with time (so put the keywords you are competing in the tracker's name when you create it !).

Other aspects of trackers:

Trackers also allow a better understanding of your visitors: you may know the referring link, the keyword used in the search engine and much more.
Data-mining may help to improve your website.

To keep track of your visitors, here below a list of free trackers (but not for SEO):

StatCounter Invisible, no Ads :-)

Activemeter Invisible, no Ads :-)

Motigo Webstats Logo + PopUnder Ads :-(

I strongly recommend the invisible counters. Unfortunately even if Motigo is user-friendly it cannot compete because of those 'damned shit' PopUnder ads

Get backlinks by using Social bookmarking

Get backlinks by using Social bookmarking

Social bookmark websites are an easy way to get backlinks that will increase your PR.
It's especially true with some sites like Netvouz or Mister-Wong. You can almost be sure that the links you add to those two bookmarking sites will be noticed by Google. :)
I definitely advise to open an account with them as it's free. So you may get easy backlinks!

List of Social Bookmark sites (by decreasing effectiveness for SEO):

1. Netvouz

2. Mister Wong

3. Stumble Upon

4. Blogmark

5. del.icio.us

6. ma.gno.lia

7. digg

8. BlueDot

9. Netscape

10. LeftHit

11. LinkArena

Link Building

Increase your natural listings with our link building services.

In order to get higher up in the search engines you need more links from other websites.

Check your links by using the Marketleap link popularity checker.

The amount of quality links you have pointing to your website directly effects your positions in the search engines.

At the end of September we started to help a company called Ashman Meyer Ltd with their links, they were very skeptical to begin with as they had spent £3,000 + VAT with another SEO company and not got anywhere on Google. They bought one of our link building packages and within 8 months they were in the top ten on Google, MSN and Yahoo for the phrase estate agency jobs.

Here are their positions for the phrase estate agency jobs.

Google - 3rd

MSN - 1st

Yahoo - 1st

Please feel free to contact Jeremy Trott from Ashman Meyer Ltd on 0845 006 6280 ask him about us and ask him about the amount of business they have had since we started building links to their site.

Our link building packages include:

Directory Listings

We will get your site listed in high quality web directories, we have deals going with many of the top ones.

Linkbait Creation

We have access to some of the best linkbaiters in the world and we can create relevant content that will build buzz and more importantly secure organic one way links for your site.

Social Media Marketing

Once we have created some great content for your website we will market the content properly, if nobody sees your amazing content then nobody will link to it.

These are the basics but we approach every site differently and we will try to come up with creative ways to secure editorial links for your site.

Web site tracking for SEO purposes?

Web site tracking for SEO purposes?

SEO Watch can provide full traffic reports for you at competitive prices. The reports we provide are based on a monthly service fee you will get also an login code, with this code you can login at the Opentracker.net web site and check your web statistics.

This special service is provided by Opentracker Web Site Analytics and is based on live page view tracking. Its hundred percent reliable, and will track all of your web pages and every single visitor on your site. SEO Watch uses it for optimization and analysis of your web site. We will deliver all details in a report, or you can log on to your account at the Opentracker web site, to view the stats.

How could web site tracking improve ranking

• Keyword analysis
• Analyzing were traffic and visitors come from
• Improve your position in Search Engine results
• Adding search terms to content
• Analyze which advertising campaign was the most successful one
• Getting results of which companies visited your web site
• Monitor your most popular pages
• Traffic reports and improvement

What are the costs?

This service is based on a monthly fee of $16.99 only, opentracker also provides yearly payments for the service fee with discount rates, $169.

You can install the JavaScript yourself or you can order us to install it for you, for an additional small installment fee, starting at $10 US Dollar for your pages.

Hit Counters and Statistics

Hit Counters and Statistics

There are dozen of hit counters available on the internet, just search in Google or some other search engine and more than you need on results will turn up. There are paid and free ones available. On this page we will explain what the benefits and what the draw backs are of these counters.

You as a webmaster have, like any other webmaster your own Administration Panel on the Server, where you can look up the statistics of your web sites. It works similar like a hit counter, every time a visitor will visit your site its will count this as one hit.

So at the end of each month you will look at your statistic or hit counter and you will be thrilled about the number of visitors you could count last month and the amount of traffic that is achieved. ...But in reality you will look at the double or even triple amount of data because these stats count also all the pages the visitors have refreshed, or those when clicking back and forward.
You will never have the exact number of real visitors viewing your web pages with those tools. Another draw back only the pages are listed but not the way how the user clicked through your pages is revealed.

The benefit from downloaded hit counters is that they are for free. You can just download them from many web sites or they offer them as a free gift. Using their hit counter will be linking back to their pages from your web page, from which they benefit enormously. because it boosts their ranking. Those Hit-Counters are mostly present on the homepages of web sites, which counts even more and is great for the Counter owner! His link popularity will just enjoy an additional rating.
You probably present to the public, with pride - "look how many visitors we had". ....Well, wouldn't it be great if you would just have the real numbers and know how many unique visits took actually place?

We recommend to use a Professional Web Site Tracker Tool. Opentracker is the most handy tool around, just for a a couple of dollars a month and your done. You will know more than ever about the people who visited your pages.

If you ever used a tracking system like we use, you will know that you can analyze your complete web site and get to know everything about your visitors that is important to improve and maintain your site the proper way.

Our SEO Consultants call it visitors behavior, when they check:

• on which links the users clicked
• what they read and what they skip
• on which pages they stay longest
• where they are located
• where they came from (web site, directory or direct link)
• which Search Engines they used to find us
• and which search terms they used.

This are the most important facts to know when you want to make your web page more interesting for people and when you want them to come back

How is Google ranking sites?

How is Google ranking sites?

There are thousands of forums and discussion groups breaking their heads which recipe Google is using to rank the web sites. Let me tell you one thing: it is such a secret, as the one of the Vienna Sacher tart, which is locked in a safe and guarded. But on the other hand through working with Google, you learn to deal with it.

Facts and Stats of Google

Google receives over 200 million queries each day, has indexed up to June 2005 approximately 10.4 billion items, such as web sites and images, Usenet newsgroups, videos, localities, maps, and items for sale online. The servers they use to digest all this operate with Red Hat Linux. It rules globally and is used in Thailand just as well as in Germany, Australia or USA. If you just look at the number of searches this software is processing you can imagine that the chances are a kind of slim landing on the first search result page being in the run with approximately one billion other web sites and in a bin with another 10.4 billions items. Or not?

What do we know about Google?

Google interprets a link from page A to page B as a vote, by page A, for page B. Links from any page (internal or external) to your site (primarily your homepage) are called back links.
It's most important to come up in search result pages that you have high quality back links, because Google loves when sites owners are co-operating with each other. This is what Google says' about it Improve Google Ranking

2nd important

Placing your web site into the right category.
Those 200 million queries are not targeted to find one specific web site category but is shared between numerous sorts of categories. Most Directories have already the functionality prepared that you can select first the category and then start the search. They call this advanced search. Google doesn't. Google sorts the sites by what the software finds in the content. The content has to make the category clear and specific. Titles of web pages are a trigger to get Google working. So no wonder that people need assistance to sort out the content and titles because there is more to it and we are glad to help.

Meta Data out and passé?

No ,... there are more Search Engines out there than Google. Directories which depend on the Meta Data. They bring a good amount of visitors to you and sometimes bring even better search results.

Refreshing content

The more often a site updates the content, the more often Google will visit. The links in these pages are checked to discover new pages that Google then ads to its internal database of the web. With other words Google likes people who are serious about the Web.

What are the costs?

Our SEO Consultants designed attractive Web Promotion packages to provide examples what the approximate costs are and what you receive in return. On the other hand, we provide so much insider knowledge on these pages, that you could actually give it a try, after having studied our content.

What is link building?

What is link building?

One of our web site promotion efforts is link building. Links from high ranking web sites to your site can dramatically increase traffic. The goal of link building is to create an excellent source of consistent and targeted traffic through hyperlinks placed on content related and sharing the same audience web sites, linking to your site. If you have no links at all means that Search Engines will drop the site from their index. The more links you have the higher is the link popularity of your site.

Link popularity

Link popularity is the result of link building. It means being a popular web site. Many quality links to your site generate additional Search Engine traffic and is a requirement for a good ranking on the search result pages. Some web sites have more than half a million hyperlinks targeting them. I bet you are surprised by this number?

Our link building team

Our SEO consultants provide link building service and additional link popularity checks on a regular and on a timely basis for your web pages. You will receive all details in our special report documented by SEO-Watch. We also monitor existing links and make sure that links are still implemented on the pages where we posted them for you.

Avoiding mistakes when building the links

Be aware that the links on your web sites grow naturally and not too fast. An unethical practice is to send out messages to hundred thousand webmasters in one go and request that they link to your site. In no time a couple of thousand links will be organized. Know that context of links is also taken into account, rather than sheer numbers. The consequence is that Google will ignore your links or even blacklist your site because the link structure is growing too fast or poor links are added. Solution: An "organic grow" should be achieved with the focus on quality. This takes time but it's worth it.

Link popularity checker software

To be able to check your link popularity in the major Search Engines you need special software. Many products are available on the market (freeware and commercial software). If you would like to check your position, you can do this right here on our web site for free at our Link Popularity Checker page. Additional helpful tools are available for free use and for download in the SEO Tools section of this web site

What is Optimization?

What is Optimization?

Search Engine Optimization it means that your site will be analyzed and then improved to make it possible for Search Engines to index and rank it. If your web site does not rank well, optimization helps that your web site will be found in the first upcoming pages of the search results. This can vary from ranking very high in Google to good in Yahoo and excellent in MSN. We cannot predict in which Search Engine the best ranking will take place because they work in different ways.

What has to be done to achieve good search engine ranking?

It is our job to check if Crawlers as Google, Yahoo or MSN can identify all the hyperlinks in the pages and can add them to the list of URL's to visit. The same importance has the content that is reflecting the category your web site belongs too. Additionally the architecture and programming of the web site is of significance because pages have to be readable and accessible for these software agents. Some code is just as "hard to read" for Search Engines, as it is for anyone who is not a programmer. Another aspect we take care of is, that you do not want all your pages to turn up on the internet, or do you? To know how to handle this aspect is just as important as the firewall on your workstation.

When will I see the results?

This is the most asked question. People nowadays expect instant results. This is not applicable when you get engaged in Search Engine optimization. Facing a competition counted in millions and finally out-rank them cannot be achieved with a magic wand. Indexing a fraction of the web can take the Search Engines a long time; this is usually measured in weeks or months. This is also the reason why it still makes sense that we submit your web site to those Directories where also Google and friends (well, rather competitors) feed on. Patience and an ongoing monitoring and modifications are necessary to get the web site into the first search result pages and refreshing content regularly and building up backlinks to keep it there.

What are costs for SEO services?

SEO WATCH designed attractive Web Promotion packages to provide examples what the approximate costs are for optimization and what you receive in return. On the other hand, we provide so much insider knowledge on these pages, that you could actually start with SEO yourself, after having studied our content.

Adwords campaign management & consultancy

Adwords campaign management & consultancy

A Google Adwords advertising campaign is a great way to immediately drive qualified traffic to your site. Our Adwords consultants can get you started. If you have a new web site that has no ranking yet or it is still in the Google sandbox Adwords is a great tool to drive qualified traffic to your site. With our pay per click ad management services, we manage all aspects of your advertising campaign.

Google's bid prices

Ads are positioned based on bid prices for targeted keywords and phrases. Prices can range from $30 cents until $1.00 per click but it really depends how competitive your industry is and how much of your competitors have already bid on keywords that's why prices change every day.

What we require

We require that you either have your own Google Adwords account, or we will set one up for you. If we set it up you will receive an e-mail from us with login details to your Adwords account, you have to follow the payment instructions displayed on the Google screen and pay with your credit card for the click charges. If you prefer that we also handle this process, then we need a deposit for your Google Adwords campaign.

Cost for Adwords Consultancy services and starter prices

There is a one time setup fee of $100 depending on the amount of keywords and up to 6 individual ads running in Google's search results or Google network,
additionally there is a monthly management fee of $100 - $200 USD this amount covers the keyword bidding and advertising campaign.

The service fee we stated above depends on the amount of keywords you would like to use for your ads, we advice you to contact SEO WATCH for detailed information on Google Adwords and solutions we provide.

What we do for the setup and management

Setup includes a deep investigation of your keywords and phrases to make sure that we only use the best keywords for your advertisement in Google. Choosing the wrong keyword or phrase will hinder the ability to drive qualified traffic and leads to your web site. These are therefore critical components for effective pay per click advertising. We can trigger your ads in the following languages English, German, Dutch and Thai. The price above does not include, building extra landing pages, as this could be very important depending on the structure of your web site and to which pages you direct the visitors.

Google adwords advertising PPC learning tips

• Google's Keyword Matching Options - 7 min. 50 sec.

• Adwords Functions and Benefits of Keyword Matching Options - 7 min. 27 sec.

• Implementing Keyword Matching Options - 4 min. 09 sec.

What are the costs?

Our SEO Consultants designed attractive web promotion packages to provide examples of the approximate costs and what you receive for it in return. On the other hand, we provide so much insider knowledge on these pages, that you could actually give it a try yourself, after having studied our content.

The keywords and their purpose

The keywords and their purpose

Choosing keywords is one of the most important actions when optimizing your web pages. Put yourself into the position of your customers, and ask yourself which search terms would you use, to find the products you sell, or the services you offer online? The keywords should be chosen and then listed to cover the total picture of the activity and the whole scale of the products you offer. The keywords are placed into the title and the description of the page, but they need to be a part of the displayed text too. When users conduct a search, the Search Engine will check the best match and display the search result pages found in the database holding hundred thousands or even millions of web sites with similar themes. The part of a screen shot below is demonstrating this:



Getting our client to rank on the first page of Google took diligent work and the trust the client has in us helped us a good hand to keep our SEO consultants sharp to be able to reach this result. It is not achieved in one night but took months of replacing keywords and search terms, arranging them and exchange them. It is actually like the image above shows: putting a puzzle together and some day it finally all fits.

Mistakes made in using search terms in content

Remember to not overdo it, because cluttering your text with keywords will result in what is described as "poor writing skills" and nobody will then take you serious. Write for your audience and future clients and not for Search Engines only. Otherwise your content will be experienced as poor by your visitors and not worth revisiting. Another draw back is that the text will possibly be considered Spam - which has very much the opposite effect of what you try to achieve. Search Engines react sensitive to Spam and will ban you, meaning: drop you from their index altogether.

We do not use hidden keywords in text not visible or tiny text not readable by the human eye or any other trick of the category unethical. Participating in any way in malpractice to cheat the Search Engine is not our business. Good content, informative articles and to give other people a chance to learn from you is still something we strongly believe in.

Using Software to find appropriate keywords

You can use special software, that makes it possible to get to know the most searched keyword of the last month. This is a valuable input as it is practiced in good traditional marketing to keep an eye on the market and the target audience and never loose it out of sight. Search terms should be always selected and narrowed down to the target audience and not used randomly because we do not want "any" user but only users who are really interested in the services or products you offer.

Google AdWords

Another strategy is to log in at Google AdWords, some people call it PPC, or Pay Per Click. You can search there the different keywords used but you can also access it Google AdWords Keywords Tool from our site. To pay for the most used one is not always the best way to go. It is more expensive and less profitable to knock up against a huge competition and in retrospective state that you get all kind of visitors but not the ones you are really interested in. An alert for the wrong use of keywords is that when a significant number of visitors is not entering the site, but clicking directly away from it when they come in through your ad placed at Google. There goes your marketing budget with little to no result. All starters have the responsibility to "do their homework" before plunging into new projects. And when doing so, bear in mind that Search Engine optimization and keyword research is essential if you want to meet your goals even when you pay for it at Google.

Conclusion about keywords and search terms optimization

Our SEO consultants will discuss with you your short-term and long-term goals; design a strategy best suited for you; and then formulate a detailed implementation program including optimization, strategy and online marketing. The optimization has to start with a holistic approach of the different web pages and modules a web site is built off. SEO optimization is achieved through different activities and only one of them is the keyword and search terms optimization. More detailed info is available right here on this web site about all the other elements necessary to achieve good search engine ranking.

Page View & Traffic Analysis

Page View & Traffic Analysis

With state of the art tracker tools you can analyze actually down to the detail which users are accessing your web pages and how they behave.

Most webmasters and professional SEO companies use these tools to monitor the statistics and to be able to thoroughly analyze their web site and the pages of their clients. This is necessary to be able to improve content and keywords matching. If you realize that people that use a specific keyword are not even entering the site but turn away just looking at the index and people using a different keyword do enter and browse, then we are able to shift the emphasis into the right direction to increase page views.

The Page view system tracking device we use is very different from the normal hit counter that you can download for free and does not deliver enough and correct data to have control on your E-business. We are fully convinced of
Opentracker Web Analytics Company.
This is fantastic software, free 4weeks full trail version is available and the service they provide is very satisfying. Each issue is resolved in no time. More info about this software is available on our page SEO Web Site Tracking

We can analyze and monitor your complete web site, deliver view statistics reports and analyze your online campaigns. We are able to tell you exactly how successful they are.
Well known medium sized companies and multinationals like Apple Macintosh and other big companies make use of the very same tool we work with.

You can view when people are online (live page view) looking at your web pages, trace them and follow them on your web site so you will know what they are doing and where they're going and how much time they spend on every single page.

What are doorway pages

What are doorway pages ?

Doorway pages are web pages that are created for high ranking in Search Engines, most of these pages have a high ranking for 2 or 3 search terms (keywords), and are not a part of the original web site.

Most web sites that use this technique are successful and appear in the first 10 results of the major Search Engines

There is nothing wrong to create doorway pages for your web site, but Search Engines do not allow it and identify it as spam, so that's a bigger problem

Our SEO consultants do not advice to use these kind of technique. It's unethical and web sites who use these kinds of tricks can get penalized by the Search Engines.
We advice to optimize your web site as professional as possible, this will be the best solution in our opinion.

How do you know if this page is an Doorway page or Cloaked ?

First: When you search in one of the Search Engines on the internet, results will come up for the relevant keyword or search term you searched for. Suppose its Google, just click on the button "Cache" it's located under the web sites URL. You can exactly see when and at what time the Search Engine crawled the site last for the last time, there is also a snapshot available of the web page.

Second: After having done that, just visit the real web site and compare it with what you saw in the cache, if it's identical it's not a cloaked web site or doorway page

SEO Articles

SEO Articles

Are Reciprocal Links Dead ?
If the current indications are correct we may be looking at the end of reciprocal linking as a method of building rank and link popularity, at least as far as Google is concerned.
The latest 'Google Dance', nicknamed 'Jagger', has caused major concern by those suffering loss of position on the top ranks of the Search Engine's listings. So we decided to take a close look at what is happening and see what we could learn.

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A new bad trick to get higher Google rankings
Some webmasters have discovered a new trick to get inbound links from authority web sites. At the moment, it seems to be possible to improve your Google rankings with that trick.
The trick takes advantage of a hole in web search scripts that are used by some company web sites and Search Engines. Webmasters can force other web sites to link to them if they use the correct code in a link to the search feature of the other web site:

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Increase Sales Using Natural Search Engine Optimization (SEO)
Businesses are increasingly realizing that one of the most cost effective methods of obtaining sales or qualified leads on the internet is through organic or natural SEO. Is your business listed in the top 30 positions of the Google, Yahoo and MSN Search Engines ?
Have you invested heavily in a web site that cannot be found in the top 30 results of at least the three most important Search Engines - Google, Yahoo and MSN ?

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How do I create a Google friendly site
Unfortunately, many web masters simply aren't listening. Most web masters seem to be pulling tips and strategies from almost every source but Google itself. However, Google has some of the most beneficial SEO tips to be found online.