The keywords and their purpose

The keywords and their purpose

Choosing keywords is one of the most important actions when optimizing your web pages. Put yourself into the position of your customers, and ask yourself which search terms would you use, to find the products you sell, or the services you offer online? The keywords should be chosen and then listed to cover the total picture of the activity and the whole scale of the products you offer. The keywords are placed into the title and the description of the page, but they need to be a part of the displayed text too. When users conduct a search, the Search Engine will check the best match and display the search result pages found in the database holding hundred thousands or even millions of web sites with similar themes. The part of a screen shot below is demonstrating this:



Getting our client to rank on the first page of Google took diligent work and the trust the client has in us helped us a good hand to keep our SEO consultants sharp to be able to reach this result. It is not achieved in one night but took months of replacing keywords and search terms, arranging them and exchange them. It is actually like the image above shows: putting a puzzle together and some day it finally all fits.

Mistakes made in using search terms in content

Remember to not overdo it, because cluttering your text with keywords will result in what is described as "poor writing skills" and nobody will then take you serious. Write for your audience and future clients and not for Search Engines only. Otherwise your content will be experienced as poor by your visitors and not worth revisiting. Another draw back is that the text will possibly be considered Spam - which has very much the opposite effect of what you try to achieve. Search Engines react sensitive to Spam and will ban you, meaning: drop you from their index altogether.

We do not use hidden keywords in text not visible or tiny text not readable by the human eye or any other trick of the category unethical. Participating in any way in malpractice to cheat the Search Engine is not our business. Good content, informative articles and to give other people a chance to learn from you is still something we strongly believe in.

Using Software to find appropriate keywords

You can use special software, that makes it possible to get to know the most searched keyword of the last month. This is a valuable input as it is practiced in good traditional marketing to keep an eye on the market and the target audience and never loose it out of sight. Search terms should be always selected and narrowed down to the target audience and not used randomly because we do not want "any" user but only users who are really interested in the services or products you offer.

Google AdWords

Another strategy is to log in at Google AdWords, some people call it PPC, or Pay Per Click. You can search there the different keywords used but you can also access it Google AdWords Keywords Tool from our site. To pay for the most used one is not always the best way to go. It is more expensive and less profitable to knock up against a huge competition and in retrospective state that you get all kind of visitors but not the ones you are really interested in. An alert for the wrong use of keywords is that when a significant number of visitors is not entering the site, but clicking directly away from it when they come in through your ad placed at Google. There goes your marketing budget with little to no result. All starters have the responsibility to "do their homework" before plunging into new projects. And when doing so, bear in mind that Search Engine optimization and keyword research is essential if you want to meet your goals even when you pay for it at Google.

Conclusion about keywords and search terms optimization

Our SEO consultants will discuss with you your short-term and long-term goals; design a strategy best suited for you; and then formulate a detailed implementation program including optimization, strategy and online marketing. The optimization has to start with a holistic approach of the different web pages and modules a web site is built off. SEO optimization is achieved through different activities and only one of them is the keyword and search terms optimization. More detailed info is available right here on this web site about all the other elements necessary to achieve good search engine ranking.